A Challenger Steps Up—Bringing a Modern Edge to Legal Practice
I partnered with Scott, a new attorney looking to stand out in a competitive legal market. Together, we built a strong brand presence that resonates with the modern legal customer—ensuring every touchpoint reflects professionalism, trust, and a fresh approach to legal practice.
Role:
Lead Product Designer
Platform:
Web, Print
Goal:
A cohesive, professional experience to engage new clients and ensure trust
Branding
Scott needed a logo system and branding language that could be used consistently across all potential client touch points.
Rough concepts
He favored classic designs with a strong, reliable feel. Initial concepts incorporated his initials, crests, and timeless elements like wreaths and justice scales.
Letterform
A letterform merging his initials with a swan illustration tied the design together seamlessly. Inspired by his family crest, the swan added a unique and meaningful touch.
Final
The final logo system reflected his preferences, was uniquely personal, and offered exceptional flexibility.
New website launch
I designed and launched a professional website, enabling Scott to quickly establish credibility and share it with potential clients. The site highlights his expertise and professionalism, ensuring a strong first impression for his growing network.
First 30 Days: 76 Unique Visitors, 153 Page Views
Book cover design
I designed the cover for his California bar exam rules book, ensuring a professional and authoritative appearance. The design was tailored to resonate with students seeking supplemental materials, emphasizing California-specific content to stand out during peak exam preparation periods.
Digital touchpoints
I enhanced his digital presence by optimizing client touchpoints, including custom images for texted links and social media, ensuring a cohesive and professional online experience.
