Law Office Brand Launch
I collaborated with Scott, a new attorney, to craft a professional digital presence that boosts discoverability, establishes his voice, and engages clients. Additionally, I designed a custom book cover and letterhead, creating a cohesive and polished brand identity across platforms.
Branding
Scott needed a logo system and branding language that could be used consistently across all potential client touch points.
Rough concepts
He favored classic designs with a strong, reliable feel. Initial concepts incorporated his initials, crests, and timeless elements like wreaths and justice scales.
Letterform
A letterform merging his initials with a swan illustration tied the design together seamlessly. Inspired by his family crest, the swan added a unique and meaningful touch.
Final
The final logo system reflected his preferences, was uniquely personal, and offered exceptional flexibility.
New website launch
I designed and launched a professional website for a new law firm, enabling Scott to quickly establish credibility and share it with potential clients. The site highlights his expertise and professionalism, ensuring a strong first impression for his growing network.
First 30 Days:76 Unique Visitors
153 Page Views
Book cover design
I designed the cover for his California bar exam rules book, ensuring a professional and authoritative appearance. The design was tailored to resonate with students seeking supplemental materials, emphasizing California-specific content to stand out during peak exam preparation periods.
Digital touchpoints
I enhanced his digital presence by optimizing client touchpoints, including custom images for texted links and social media, ensuring a cohesive and professional online experience.
